Privacy Policy

Guangzhou Yeyu Trading Co., Ltd. (“we”, “us”, “our”) operates royalermall.com, an online store selling women’s, men’s and kids swimwear, beachwear and related accessories globally. This Privacy Policy explains how we collect, use, store, share and protect your personal data when you browse, register accounts, place swimwear orders, subscribe newsletters or contact customer service on our website, complying with EU GDPR, California CCPA and global applicable privacy laws. By accessing and using our site, you agree to terms of this Policy; if disagree, please stop using our services.

2. Personal Information We Collect

2.1 Information you submit actively

· Order info: Full name, shipping address, postcode, country, phone number, email address for swimwear delivery and after-sales service

· Payment data: Billing address; we DO NOT store full credit/debit card numbers, card info processed securely by third-party authorized payment providers

· Optional data: Date of birth, body size/preference for personalized swimwear recommendation, feedback & message content when contacting support

· Marketing opt-in choice: Your consent record for swimwear promotion emails

2.2 Automatically collected browsing data

IP address, device model, browser type, system version, access time, clicked pages, viewed swim product records, cookie & tracking data for website operation and traffic analysis.

3. How We Use Your Personal Data

We process your information only for below legal purposes based on GDPR Article 6European Union：

1. Contract execution (Legal Basis: Contract Performance) ：Process your swimwear order, arrange logistics delivery, handle return, exchange, refund and after-sale issues of swim products

2. Legitimate Interest ：Prevent fraud payment, maintain website security, optimize swimwear product layout & website function, analyze user shopping trend to improve our swimwear inventory

3. Explicit Consent only ：Send swimwear new arrival, discount, seasonal sale promotion emails/SMS; you can cancel subscription anytime freely

4. Legal Compliance ：Reserve data to fulfill tax, customs and local regulatory legal requirements

We will NEVER sell your personal information to third-party marketing companies.

4. Information Sharing with Third Parties

We only share necessary data with authorized service suppliers to complete your swimwear order, all partners sign data protection agreement:

1. Logistics & shipping carriers: Share recipient name + delivery address to arrange swimwear parcel dispatch

2. Authorized payment service providers: Process checkout payment securely

3. Cloud server & website technical service: Data storage & website maintenance

4. Law enforcement: Disclose info only when required by compulsory court order or local law regulation.

5. Cookie & Tracking Policy

1. Necessary Cookies（ Mandatory ） : Keep your shopping cart, login status, order settlement, cannot be disabled, no personal privacy risk

2. Marketing/Analysis Cookies（ Consent Required ） : Track swim product browsing for personalized ad & sales analysis, only activate after your manual opt-in on cookie popup; you can reject all non-essential cookies via browser setting anytime. We use Google Analytics for anonymous website traffic statistics.

6. Data Storage Duration

1. Order-related personal data: Saved for 7 years following global tax & commercial law requirement, after legal retention period we anonymize or permanently delete your info

2. Marketing contact info: Reserved till you unsubscribe our promotion emails

3. Browsing cookie data: Max 12 months; anonymous statistical data stored without personal identifier permanently.

7. Your Legal Privacy Rights（GDPR & CCPA User Rights）

Users from EU/EEA, UK, California US own below rights free of charge, submit request via [email protected] within 30-day official reply：

1. Right to Access: Request full copy of all personal data we stored about you

2. Right to Rectification: Modify wrong shipping, contact or size preference information

3. Right to Erasure (“Right to be Forgotten”): Apply full deletion of your personal data (except legal mandatory retention data like completed order tax record)

4. Right to Data Portability: Get your order/contact data in readable electronic format

5. Right to Withdraw Consent: Cancel swimwear marketing subscription anytime with immediate effect

6. Right to Opt-out Sale: California users can opt out any possible personal data sale (we never sell user data)

8. Children’s Privacy

Our swimwear products target customers aged above 16; we never intentionally collect personal data of users under 16 years old. If you find we collect minor’s info by mistake, email us to delete relevant data immediately.

9. International Data Transfer

Your personal data may be stored and processed outside EU/USA (our operational region), we adopt standard data protection clause to guarantee cross-border data security matching GDPR requirement.

10. Policy Update Notice

We may revise this Privacy Policy irregularly for law update or business adjustment; updated version published on royalermall.com Privacy page with revised date, continuous site use equals your acceptance of new clauses.

11. Contact Us for Privacy Inquiries

Privacy Email: [email protected] Business Email: [email protected] (You can send all privacy request, unsubscribe & data delete application via above mailbox)